Michelle Marcelline, The Prompting Company

Michelle Marcelline, Co-Founder of The Prompting Company, joins host Liza Vilnits to discuss a Fast Company article, “Why AI Visibility, GEO, and AEO are the future of marketing,” by John Hall. 

As search behavior evolves from short keywords to descriptive, conversational queries, Michelle explains how brands must adapt through Generative Engine Optimization (GEO) and AI Engine Optimization (AEO) to ensure they are being recommended by models like ChatGPT, Perplexity, and Google’s AI overviews. Their discussion explores practical strategies for tracking share of voice across AI platforms, identifying content gaps that prevent brand mentions, and implementing a rigorous, multi-step AI content generation process to maintain accuracy and authority in an increasingly automated world.