Joy Moore, Tag! Fundraising

Joy Moore, CEO and Co-Founder of Tag! Fundraising, joins host Liza Vilnits to discuss a New York Times Learning Network piece, "What Teenagers Are Saying About the Rising Cost of Youth Sports."

Drawing on 14 years in ed tech and her own experience as a mom of two three-sport athletes, Joy explains how COVID quietly dismantled the community infrastructure that once made youth sports accessible — and how private equity moved in to fill the void. Their conversation explores the hidden costs families absorb on game day, the psychological weight kids carry when money is tight, why early sport specialization is driving injury rates up, and how Tag! Fundraising is giving teams the tools to build community support and fund their own access to play.