The New PR Question: How do I get cited on ChatGPT?

We’ve all used AI to help answer questions, but have you thought about how your brand’s digital footprint might factor into those answers? 🤔

Picture this: someone asks ChatGPT a question related to your industry, and it cites your competitors (gasp 😱)! Why are their links showing up, and not yours?

The answer often comes down to a mix of SEO, PR and the new catch-phrase you'll be hearing a lot more about: Generative Engine Optimization, or GEO. Brands that are consistently featured across credible sources build visibility and authority that AI systems pull from when generating responses. And because citation patterns vary across platforms, some brands may be gaining even more exposure, depending on the model.

This is becoming a bigger part of the PR landscape. In January, Muck Rack, our go-to media monitoring software,  introduced a new widget that tracks top owned-domain URLs and how often they’re cited in LLM responses — giving brands a clearer view into how AI is shaping visibility.

As we monitor which content influences the AI narrative, it’s easier to see where strategic updates that make a big splash can have a real, results-driven impact. Maybe now’s the time to get that perspective on your brand (and we’re here to help 😜)!