Zia Heller, The Thrivery

Zia Heller, Founder of The Thrivery, joins host Liza Vilnits to discuss an Investment Magazine article titled “Investment returns key if super funds are to bolster impact investing” (Brendan Swift). 

One main theme is that wanting to foster positive societal and environmental change simply is not enough to attract investors, and that investment returns need to be prioritized. Zia expands upon the best tactics for leaning into financial-first language, the dangers of ‘impact-washing’, and general best practices to help impact founders gain attention from investors. More so, she encourages founders to ask if their business makes sense from a financial perspective and if the impact piece can be scaled.